You Should Test That - Conversion Optimization for More Leads, Sales, and Profit - or, The Art and Science of Improving Websites

Name: You Should Test That - Conversion Optimization for More Leads, Sales, and Profit - or, The Art and Science of Improving Websites
Brand: John Wiley & Sons Inc
SKU: 9781118301302
Price: 8418 HUF
Availability: InStock

Szerző: Chris Goward

Nyelv:

Kötés: Puha kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: Beszállítói készleten alacsony példányszámban

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Learn how to convert website visitors into customers§Part science and part art, conversion optimizat...

Információk a könyvről

Szerző

Chris Goward

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2013

oldal

368

EAN

9781118301302

ISBN

1118301307

Enbook ID

01212291

Kiadó

John Wiley & Sons Inc

Súly

544

Méretek

236 x 188 x 20

Teljes leírás

Learn how to convert website visitors into customers§Part science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work.§Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion rates§Explains how to analyze data, prioritize experiment opportunities, and choose the right testing methods§Helps you learn what to adjust, how to do it, and how to analyze the results§Features hands-on exercises, case studies, and a full-color insert reinforcing key tactics§Author has used these techniques to assist Fortune 500 clients§You Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.

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You Should Test That - Conversion Optimization for More Leads, Sales, and Profit - or, The Art and Science of Improving Websites

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