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Könyv A New Brand World Scott Bedbury

A New Brand World

8 Principles for Achieving Brand Leadership in the 21st Century

Szerző: Scott Bedbury, Stephen Fenichell
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: PENGUIN GROUP USA
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
8 744 Ft
Now in paperback, this powerful and practical guide to brand building is offered by a man who helped...

Információk a könyvről

Szerző
Scott Bedbury, Stephen Fenichell
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2003
oldal
240
EAN
9780142001905
ISBN
0142001902
Enbook ID
10972703
Kiadó
PENGUIN GROUP USA
Súly
227
Méretek
133 x 203 x 13

Teljes leírás

Now in paperback, this powerful and practical guide to brand building is offered by a man who helped propel Nike and Starbucks beyond mere sneakers and coffee.

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