Könyv All-American Ads of the 40s Jim Heimann

All-American Ads of the 40s

Szerző: Jim Heimann
Nyelv: Német
Kötés: Kemény kötésű
Kiadó: Taschen GmbH
Elérhetőség: 50 % esély
Keressük az egész világon
14 802 Ft
Colorful capitalism: From rationing to prosperity: American advertising in a time of war and reconst...

Információk a könyvről

Szerző
Nyelv
Német
Kötés
Könyv - Kemény kötésű
Kiadva
2014
oldal
704
EAN
9783836551311
ISBN
3836551314
Enbook ID
02330107
Kiadó
Súly
2974
Méretek
217 x 281 x 51

Teljes leírás

Colorful capitalism: From rationing to prosperity: American advertising in a time of war and reconstruction World War II brought unprecedented pride and prosperity to the American people, and nothing better mirrors the new wave of consumerism and progress than the ads of the time. From Western Electric communication tools (for "the modern battle") to Matson sea liners ("Discover a new life") to Seagram's whiskey (for "Men Who Plan Beyond Tomorrow") to the Hoover vacuum ("For every woman who is proud of her home"), the flood of products and services for every occasion or whim was practically endless. It's hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with "Motorola: More radio pleasure for less money," or that Electrolux didn't have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: "Lor-dy, it sure is quiet!" You'll also find some familiar products that, amazingly, haven't changed at all over the years, such as juicy Dole pineapples and wholesome Campbell's soup. Yum.

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