Consumer Democracy

Name: Consumer Democracy
Brand: Cambridge University Press
SKU: 9780521545242
Price: 13207 HUF
Availability: InStock

The Marketing of Politics

Szerző: Margaret Scammell

Nyelv:

Kötés: Puha kötésű

Kiadó: Cambridge University Press

Elérhetőség: Beszállítói készleten

Küldés 9-15 napon belül

13 207 Ft

This book argues that marketing is inherent in competitive democracy, explaining how we can make the...

Információk a könyvről

Szerző

Margaret Scammell

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2014

oldal

234

EAN

9780521545242

ISBN

0521545242

Enbook ID

02034587

Kiadó

Cambridge University Press

Súly

288

Méretek

141 x 217 x 14

Teljes leírás

This book argues that marketing is inherent in competitive democracy, explaining how we can make the consumer nature of competitive democracy better and more democratic. Margaret Scammell argues that consumer democracy should not be assumed to be inherently antithetical to 'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing-literate criticism that can distinguish between democratically good and bad campaigns, and between shallow, cynical packaging and campaigns that at least aspire to be responsive, engender citizen participation, and enable accountability. Further, we can take important lessons from commercial marketing: enjoyment matters; what citizens think and feel matters; and, just as in commercial markets, structure is key - the type of political marketing will be affected by the conditions of competition.

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