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Könyv Corporate Social Responsibility: A Very Short Introduction Jeremy Moon

Corporate Social Responsibility: A Very Short Introduction

Szerző: Jeremy Moon
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Oxford University Press
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
4 110 Ft
Corporate social responsibility has been defined as 'the responsibility of enterprises for their imp...

Információk a könyvről

Szerző
Jeremy Moon
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2014
oldal
160
EAN
9780199671816
ISBN
0199671818
Enbook ID
04534617
Kiadó
Oxford University Press
Súly
158
Méretek
129 x 146 x 11

Teljes leírás

Corporate social responsibility has been defined as 'the responsibility of enterprises for their impacts on society'. Is Corporate Social Responsibility (CSR) just window dressing or is it a contradiction in terms? In this Very Short Introduction, Jeremy Moon shows that CSR holds much more value than it first appears, and shows how it has come of age in recent years. Illustrating the sorts of CSR investments companies make, the ways in which they practice CSR, and the challenges this brings, Moon considers how the principles migrated from their US roots to become a global business phenomenon. Exploring the place of CSR in different economic, social, political, and managerial contexts, this short guide considers the many positives, but also challenges, that CSR can present for companies, societies, and governments worldwide. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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