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Könyv Corporate Social Responsibility Philip Kotler

Corporate Social Responsibility

Szerző: Philip Kotler
Nyelv: Angol
Kötés: Kemény kötésű
Kiadó: John Wiley & Sons Inc
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
12 880 Ft
Today, corporations are expected to give something back to their communities in the form of charitab...

Információk a könyvről

Szerző
Philip Kotler
Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2005
oldal
320
EAN
9780471476115
ISBN
0471476110
Enbook ID
04085532
Kiadó
John Wiley & Sons Inc
Súly
596
Méretek
166 x 237 x 28

Teljes leírás

Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.

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