Entrepreneurial Communication

Name: Entrepreneurial Communication
Brand: VDM Verlag Dr. Müller
SKU: 9783639185836
Price: 27532 HUF
Availability: InStock

A Health Care Ethnography

Szerző: Linda Brender

Nyelv:

Kötés: Puha kötésű

Kiadó: VDM Verlag Dr. Müller

Elérhetőség: Kiadói készleten rendelésre

Küldés 17-27 napon belül

27 532 Ft

Entrepreneurs may lack business expertise, causing them in some cases to rely on corporate consultan...

Információk a könyvről

Szerző

Linda Brender

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2009

oldal

212

EAN

9783639185836

Enbook ID

06826740

Kiadó

VDM Verlag Dr. Müller

Súly

332

Méretek

150 x 220 x 13

Teljes leírás

Entrepreneurs may lack business expertise, causing them in some cases to rely on corporate consultants who do not share their visions and objectives. Conflicting agendas set the stage for dysfunctional communication characteristic of the Model 1 behavior described by Harvard's Chris Argyris. Reacting against the advice from their corporate consultants, the nurses in this health care study collaborate independently to develop an employee handbook, a business plan, and marketing materials, based on their nursing profession and not corporate objectives. Instead of resolving organizational dynamics problems, the health care professionals mistakenly focus on communication issues involving presidential succession, conflicting agendas, and nepotism. The final chapter contrasts communication myths and the associated realities in an entrepreneurial organization. The book is useful to professionals and students in communication, marketing, rhetoric and composition, management, and health care as well as entrepreneurs who need guidance on managing consultants and developing corporate documents.

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Termékek

Leggyakrabban keresett

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Termékek

Entrepreneurial Communication

A Health Care Ethnography

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták