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Könyv Focus Groups Mary Anne Casey

Focus Groups

Szerző: Mary Anne Casey, Richard A Krueger
Nyelv: Angol
Kötés: Spirálozott
Kiadó: SAGE Publications Inc
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
18 692 Ft
This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by s...

Információk a könyvről

Szerző
Mary Anne Casey, Richard A Krueger
Nyelv
Angol
Kötés
Könyv - Spirálozott
Kiadva
2014
oldal
280
EAN
9781483365244
ISBN
1483365247
Enbook ID
04806746
Kiadó
SAGE Publications Inc
Súly
582
Méretek
232 x 203 x 16

Teljes leírás

This updated edition of Focus Groups: A Practical Guide for Applied Research walks readers step by step through the "how-tos" of conducting focus group research. Using an engaging, straightforward writing style, authors Richard A. Krueger and Mary Anne Casey draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition is updated with the latest research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups. "Krueger and Casey's book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research." ? --Theresa Carilli, Purdue University Calumet

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