Focus Groups

Name: Focus Groups
Brand: Taylor & Francis Ltd
SKU: 9781138238008
Price: 27662 HUF
Availability: InStock

Applying Communication Theory through Design, Facilitation, and Analysis

Szerző: Christine S. Davis

Nyelv:

Kötés: Puha kötésű

Kiadó: Taylor & Francis Ltd

Elérhetőség: Beszállítói készleten

Küldés 9-15 napon belül

27 662 Ft

Despite the fact that focus groups are an ideal research tool for studying and employing group commu...

Információk a könyvről

Szerző

Christine S. Davis

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2016

oldal

132

EAN

9781138238008

ISBN

9781138238008

Enbook ID

15568046

Kiadó

Taylor & Francis Ltd

Súly

234

Méretek

229 x 154 x 2

Teljes leírás

Despite the fact that focus groups are an ideal research tool for studying and employing group communication in action, many research practitioners and scholars have missed the opportunity to utilize them to their maximum benefit. Few researchers have the skills that enable them to approach focus group facilitation and analysis from a communication point of view. In this book, Dr. Christine Davis teaches readers how to take a project from an idea to the design, facilitation, and analysis stages. This book takes a unique communication perspective to apply group communication theories, knowledge of group processes, and a close discourse analysis approach to explain and understand the discursive aspect of focus groups. This book helps readers of all stages of experience - including those with no background in focus group research to those practitioners with more focus group expertise - understand how a communication approach to focus groups takes advantage of this discipline's rich scholarship in group communication and discourse analysis.

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Focus Groups

Applying Communication Theory through Design, Facilitation, and Analysis

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták