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Könyv Hollywood 1938 Catherine Jurca

Hollywood 1938

Szerző: Catherine Jurca
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: University of California Press
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
15 022 Ft
In "Hollywood 1938", Catherine Jurca brings to light a tumultuous year of crisis that has been negle...

Információk a könyvről

Szerző
Catherine Jurca
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2012
oldal
284
EAN
9780520271807
ISBN
0520271807
Enbook ID
04459459
Kiadó
University of California Press
Súly
398
Méretek
228 x 153 x 17

Teljes leírás

In "Hollywood 1938", Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office", and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion Pictures' Greatest Year, a massive, and unsuccessful, public relations campaign conducted in theaters and newspapers across North America. Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, she analyzes what was wrong - and right - with Hollywood at the end of a heralded decade, and how the industry's troubles changed the making and marketing of films in 1938 and beyond.

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