How to Launch a Brand (2nd Edition)

Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity

Szerző: Fabian Geyrhalter

Nyelv:

Kötés: Puha kötésű

Kiadó: Brandtro

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

9 536 Ft

This book will guide you through the steps necessary to build a brand from the ground up: Step...

Információk a könyvről

Szerző

Fabian Geyrhalter

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2016

oldal

122

EAN

9780989646130

ISBN

0989646130

Enbook ID

13527852

Kiadó

Brandtro

Súly

204

Méretek

213 x 140 x 13

Teljes leírás

This book will guide you through the steps necessary to build a brand from the ground up: Step 1 (Chapter 1): Create a brand platform Step 2 (Chapter 2): Devise a brand name Step 3 (Chapter 3): Design your brand's identity Step 4 (Chapter 4): Craft your brand atmosphere touch points Most entrepreneurs, even seasoned brand managers, launch first and then work on slowly transforming the new offering into a brand. A logical progression, I would agree. After all, how can you possibly launch as a brand if you don't have any customers or marketing outreach and-obviously, since you just launched a new offering-you have no legacy or advocates? The simple answer is by design. Design relates to the systematic process you have to adhere to, which is likely the primary reason you are holding this book in your hands. In addition though, design truly holds the key to the success of your new brand. It will set your offering apart to look, feel, and sound like a brand at the time of launch, as opposed to something that might or might not have the power to eventually turn into a brand. This book will teach you how to launch your brand by design. In this book I share expert insights based on two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.

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How to Launch a Brand (2nd Edition)

Your Step-by-Step Guide to Crafting a Brand: From Positioning to Naming And Brand Identity

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták