Images, Issues, and Attacks

Name: Images, Issues, and Attacks
Brand: Lexington Books
SKU: 9780739115459
Price: 43963 HUF
Availability: InStock

Television Advertising by Incumbents and Challengers in Presidential Elections

Szerző: E. D. Dover

Nyelv:

Kötés: Kemény kötésű

Kiadó: Lexington Books

Elérhetőség: Beszállítói készleten

Küldés 10-18 napon belül

43 963 Ft

Images, Issues, and Attacks explores important differences between incumbents and challengers in the...

Információk a könyvről

Szerző

E. D. Dover

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2006

oldal

190

EAN

9780739115459

ISBN

0739115456

Enbook ID

04902519

Kiadó

Lexington Books

Súly

417

Méretek

160 x 236 x 19

Teljes leírás

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.

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Images, Issues, and Attacks

Television Advertising by Incumbents and Challengers in Presidential Elections

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