Lean Product Playbook - How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Name: Lean Product Playbook - How to Innovate with Minimum Viable Products and Rapid Customer Feedback
Brand: John Wiley & Sons Inc
SKU: 9781118960875
Price: 10951 HUF
Availability: InStock

Szerző: Dan Olsen

Nyelv:

Kötés: Kemény kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: Beszállítói készleten alacsony példányszámban

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The missing manual on how to apply Lean Startup to build products that customers love"The Lean Produ...

Információk a könyvről

Szerző

Dan Olsen

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2015

oldal

336

EAN

9781118960875

ISBN

1118960874

Enbook ID

05160069

Kiadó

John Wiley & Sons Inc

Súly

532

Méretek

178 x 230 x 29

Teljes leírás

The missing manual on how to apply Lean Startup to build products that customers love"The Lean Product Playbook" is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing.If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customersIdentify underserved customer needsCreate a winning product strategyDecide on your Minimally Viable Product (MVP)Design your MVP prototypeTest your MVP with customersIterate rapidly to achieve product-market fitThis book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.Executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find "The Lean Product Playbook" an indispensable, hands-on resource.

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Lean Product Playbook - How to Innovate with Minimum Viable Products and Rapid Customer Feedback

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