Könyv Marketing for Hospitality and Tourism, Global Edition PHILIP KOTLER

Marketing for Hospitality and Tourism, Global Edition

Szerző: PHILIP KOTLER
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 3-6 napon belül
32 913 Ft
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing....

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2021
oldal
688
EAN
9781292363516
ISBN
1292363517
Enbook ID
35515764
Súly
1464
Méretek
276 x 217 x 32

Teljes leírás

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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