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Könyv Marketing Management Philip Kotler

Marketing Management

Szerző: Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: PEARSON Education Limited
Elérhetőség: Beszállítói készleten
Küldés 3-6 napon belül
34 507 Ft
The global bestseller Marketing Management is considered as the authoritative text on the subject. T...

Információk a könyvről

Szerző
Philip Kotler, Kevin Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2024
oldal
808
EAN
9781292727035
Enbook ID
44349885
Kiadó
PEARSON Education Limited
Súly
1668

Teljes leírás

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

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