Marketing Management, Global Edition

Szerző: Philip Kotler, Kevin Lane Keller

Nyelv:

Kötés: Puha kötésű

Kiadó: PEARSON Education Limited

Elérhetőség: 50 % esély

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30 988 Ft

For Principles of Marketing courses that require a comprehensive text Help students learn how to cr...

Információk a könyvről

Szerző

Philip Kotler, Kevin Lane Keller

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2015

oldal

832

EAN

9781292092621

ISBN

1292092629

Enbook ID

09238306

Kiadó

PEARSON Education Limited

Súly

1780

Méretek

217 x 276 x 27

Teljes leírás

For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

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Marketing Management, Global Edition

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