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Könyv Moderating Focus Groups Thomas L. Greenbaum

Moderating Focus Groups

Szerző: Thomas L. Greenbaum
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: SAGE Publications Inc
Elérhetőség: Beszállítói készleten
Küldés 14-20 napon belül
31 096 Ft
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers ev...

Információk a könyvről

Szerző
Thomas L. Greenbaum
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2000
oldal
264
EAN
9780761920441
ISBN
0761920447
Enbook ID
02166578
Kiadó
SAGE Publications Inc
Súly
370
Méretek
152 x 228 x 14

Teljes leírás

Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.

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