On Purpose

How to Deliver Meaningful Customer Experiences Across Multiple Channels

Szerző: Shaun Smith, Janine Dyer

Nyelv:

Kötés: Puha kötésű

Kiadó: Kogan Page Ltd

Elérhetőség: Beszállítói készleten

Küldés 14-20 napon belül

11 930 Ft

Customer experience has rapidly changed and evolved as bold brands have paved the way for a new kind...

Információk a könyvről

Szerző

Shaun Smith, Janine Dyer

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2015

oldal

288

EAN

9780749471910

ISBN

0749471913

Enbook ID

06313437

Kiadó

Kogan Page Ltd

Súly

538

Méretek

234 x 158 x 17

Teljes leírás

Customer experience has rapidly changed and evolved as bold brands have paved the way for a new kind of brand perception. Marketers face new challenges as a result of consumer cynicism with large brands and search for brands that are 'Purpose' led rather than profit led and who strive to go beyond what customers expect. The emergence of digital channels has shifted power from direct marketing that tells a specific story to the customers overall feelings and perception of the brand. With a constant stream of new communication channels emerging - new social networks that engage more and more people; more content to be absorbed and shared - and more people to reply to, the focus of most organisations is to 'jump on the bandwagon' but the real challenge is how you stay true to you brand purpose and embrace the new channels to make your brand stand out? On Purpose reveals how to do this with its framework for success: STAND UP - Be clear about your brand purpose and promise STAND OUT - Define, Design and Deliver distinctive customer experiences across multiple channels STAND FIRM - Create strong cultures that sustain results. Create employee experiences to complement the customer experience

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On Purpose

How to Deliver Meaningful Customer Experiences Across Multiple Channels

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