Power Pricing

Name: Power Pricing
Brand: Free Pr
SKU: 9780684834436
Price: 13357 HUF
Availability: InStock

How Managing Price Transforms the Bottom Line

Szerző: Robert J. Dolan, Hermann Simon

Nyelv:

Kötés: Kemény kötésű

Kiadó: Free Pr

Elérhetőség: 50 % esély

Keressük az egész világon

13 357 Ft

In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bot...

Információk a könyvről

Szerző

Robert J. Dolan, Hermann Simon

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

1996

oldal

371

EAN

9780684834436

ISBN

068483443X

Enbook ID

11011063

Kiadó

Free Pr

Súly

657

Méretek

165 x 248 x 38

Teljes leírás

In today's hypercompetitive global marketplace, a company's pricing policy can make or break the bottom line. Yet a surprising number of firms attempt to increase profits without the aid of a carefully and creatively designed pricing strategy. Now, in this long-awaited book, the world's two leading price experts Robert J. Dolan and Hermann Simon take managers beyond conventional thinking to show how their breakthrough system of "power pricing" will improve the bottom line by an order of magnitude. They destroy popular but not necessarily financially savvy ideas on pricing, such as relying on a standard markup on cost rule. They expose as passive the "strategy" of letting the market or a competitor "set the price." But the key is in what they provide: the tools by which the pedestrian pricer can become a "power pricer" who achieves quantum leaps in financial performance by aggressively implementing sophisticated pricing strategies. The authors argue that firms must view pricing as a key and highly manageable element in the profit equation, worthy of attention equal to that accorded to sales volume and costs. Companies must have data at their finger tips which are more accurate, timely, relevant, and dissaggregated than their competitors'. Using these data to create a systematic analysis of customers and competitors, companies will be able to create and assess pricing scenarios to achieve long-term profitability. This targeted, quadrupled approach to transforming the bottom line by managing price leaves no strategy or option unturned. Power Pricing is a highly detailed yet practically focused book which will become required reading for business leaders; general managers; marketing, product, and brand managers; accountants, financial managers, and marketing students, world-wide.

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Power Pricing

How Managing Price Transforms the Bottom Line

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták