Könyv Predatory Thinking Dave Trott

Predatory Thinking

Szerző: Dave Trott
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Pan Macmillan
Elérhetőség: Beszállítói készleten
Küldés 3-5 napon belül
5 107 Ft
LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in or...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2014
oldal
272
EAN
9781447285342
ISBN
1447285344
Enbook ID
05078426
Kiadó
Súly
188
Méretek
138 x 197 x 21

Teljes leírás

LIFE IS A ZERO-SUM GAME Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the philosophy that has underpinned Dave Trott's distinguished career as a copywriter, creative director, and founder of some of London's most high-profile advertising agencies. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. 'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a football team, instituting life changes and any activity you can imagine. Genius' Sunday Times

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