Product Information Management

Name: Product Information Management
Brand: Springer International Publishing AG
SKU: 9783319048840
Price: 28696 HUF
Availability: InStock

Szerző: Jorij Abraham

Nyelv:

Kötés: Kemény kötésű

Kiadó: Springer International Publishing AG

Elérhetőség: Beszállítói készleten

Küldés 10-13 napon belül

28 696 Ft

Product Information Management is latest topic that companies across the world are deliberating upon...

Információk a könyvről

Szerző

Jorij Abraham

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2014

oldal

179

EAN

9783319048840

ISBN

3319048848

Enbook ID

02432621

Kiadó

Springer International Publishing AG

Súly

462

Méretek

170 x 244 x 16

Teljes leírás

Product Information Management is latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes; their strategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.

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