Affiliate Program Management - An Hour a Day

Szerző: Evgenii Prussakov

Nyelv:

Kötés: Puha kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: Beszállítói készleten

Küldés 10-16 napon belül

9 588 Ft

Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Inter...

Információk a könyvről

Szerző

Evgenii Prussakov

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2011

oldal

464

EAN

9780470651735

ISBN

0470651733

Enbook ID

04359892

Kiadó

John Wiley & Sons Inc

Súly

802

Méretek

235 x 190 x 25

Teljes leírás

Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.

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Affiliate Program Management - An Hour a Day

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