Könyv Retailing Principles Lynda Rose Poloian

Retailing Principles

Nyelv: Angol
Kötés: Kemény kötésű
Elérhetőség: Kiadói készleten rendelésre
Küldés 17-26 napon belül
48 024 Ft
What is retailing today? Who are the players and how do they operate? And what will happen tomorrow?...

Információk a könyvről

Nyelv
Angol
Kötés
Könyv - Kemény kötésű
Kiadva
2013
oldal
592
EAN
9781563677427
ISBN
1563677423
Enbook ID
01289355
Súly
2368
Méretek
216 x 282 x 50

Teljes leírás

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

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