Könyv Selling The Invisible Harry Beckwith

Selling The Invisible

Szerző: Harry Beckwith
Nyelv: Angol
Kötés: Puha kötésű
Elérhetőség: Beszállítói készleten
Küldés 3-6 napon belül
5 629 Ft
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of ser...

Információk a könyvről

Szerző
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2012
oldal
256
EAN
9780446672313
ISBN
0446672319
Enbook ID
04459201
Súly
194
Méretek
126 x 190 x 18

Teljes leírás

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

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