Setting the Agenda - Mass Media and Public Opinion

Name: Setting the Agenda - Mass Media and Public Opinion
Brand: Polity Press
SKU: 9781509535804
Price: 9001 HUF
Availability: InStock

Szerző: Maxwell McCombs, Sebastian Valenzuela

Nyelv:

Kötés: Puha kötésű

Kiadó: Polity Press

Elérhetőség: Beszállítói készleten alacsony példányszámban

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News media strongly influence how we picture public affairs across the world, playing a significant...

Információk a könyvről

Szerző

Maxwell McCombs, Sebastian Valenzuela

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2020

oldal

248

EAN

9781509535804

ISBN

1509535802

Enbook ID

32772435

Kiadó

Polity Press

Súly

400

Méretek

227 x 153 x 23

Teljes leírás

News media strongly influence how we picture public affairs across the world, playing a significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Setting the Agenda, first published in 2004, has become the go-to textbook on this crucial topic.In this timely third edition, Maxwell McCombs - a pioneer of agenda-setting research - and Sebastián Valenzuela - a senior scholar of agenda setting in Latin America - have expanded and updated the book for a new generation of students. In describing the media's influence on what we think about and how we think about it, Setting the Agenda also examines the sources of media agendas, the psychological explanation for their impact on the public agenda, and their consequences for attitudes, opinions and behaviours. New to this edition is a discussion of agenda setting in the widened media landscape, including a full chapter on network agenda setting and a lengthened presentation on agenda melding. The book also contains expanded material on social media and the role of agenda setting beyond the realm of public affairs, as well as a foreword from Donald L. Shaw and David H. Weaver, the co-founders of agenda-setting theory. This exciting new edition is an invaluable source for students of media, communications and politics, as well as those interested in the role of news in shaping and directing public opinion.

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Setting the Agenda - Mass Media and Public Opinion

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