The Core of Breakthrough Advertising

Name: The Core of Breakthrough Advertising
Brand: Lulu Press
SKU: 9781291979978
Price: 7831 HUF
Availability: InStock

Foundamental principles of Eugene Schwartz's Copywriting

Szerző: Alex Grant

Nyelv:

Kötés: Puha kötésű

Kiadó: Lulu Press

Elérhetőség: Beszállítói készleten

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The Core of Breakthrough Advertising has been crafted for two kinds of readers: seasoned copywriters...

Információk a könyvről

Szerző

Alex Grant

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2025

oldal

156

EAN

9781291979978

ISBN

1291979972

Enbook ID

50443415

Kiadó

Lulu Press

Súly

162

Méretek

127 x 203 x 8

Teljes leírás

The Core of Breakthrough Advertising has been crafted for two kinds of readers: seasoned copywriters who want a practical working manual, and those who wish to explore Eugene Schwartz's core ideas without committing to the full investment upfront.
For professionals, it serves as a sturdy, everyday reference-something you can keep on your desk, consult during calls or meetings, and use to revisit specific principles without handling your valuable original copy. Whenever you need to refresh a concept or quickly check a point, this summary keeps Schwartz's foundational lessons within easy reach.
For newcomers to copywriting-or for anyone simply curious about Schwartz's thinking-this edition provides an accessible doorway into his groundbreaking ideas. Given the rarity and high price of the original, I believe his insights shouldn't remain confined to a small circle of fortunate owners. This summary aims to broaden access to Schwartz's brilliance and to show why his theories, despite being over sixty years old, remain remarkably current and effective.
My intention is to support Eugene Schwartz's masterpiece understanding and diffusion. I hope this edition works as a springboard for readers who want to go deeper into a timeless classic every copywriter should know.

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The Core of Breakthrough Advertising

Foundamental principles of Eugene Schwartz's Copywriting

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Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták