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Könyv Ogilvy on Advertising David Ogilvy

Ogilvy on Advertising

Szerző: David Ogilvy
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Headline Publishing Group
Elérhetőség: Beszállítói készleten
Küldés 3-5 napon belül
5 107 Ft
David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teache...

Információk a könyvről

Szerző
David Ogilvy
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2023
oldal
288
EAN
9781802794960
ISBN
1802794964
Enbook ID
42068216
Kiadó
Headline Publishing Group
Súly
316
Méretek
126 x 194 x 28

Teljes leírás

David Ogilvy is 'The Father of Advertising' and in this new format of his seminal classic, he teaches you how to sell anything.

'The most sought-after wizard in the advertising business.' Times Magazine

From the most successful advertising executive of all time comes the definitve guide to the art of any sale.

Everything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, Ogilvy on Advertising looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all... yourself.

From a titan of not just the advertising industry, but the business world, this book is David Ogilvy's final word on what you're doing wrong in any pitch and how you can finally fix it.

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