The Language of Advertising:

Name: The Language of Advertising:
Brand: LAP LAMBERT Academic Publishing
SKU: 9786203923179
Price: 26342 HUF
Availability: InStock

Szerző: Pius Akhimien

Nyelv:

Kötés: Puha kötésű

Kiadó: LAP LAMBERT Academic Publishing

Elérhetőség: Beszállítói készleten

Küldés 8-11 napon belül

26 342 Ft

Most advertisements are characterized by an intriguing and fascinating use of language because ads d...

Információk a könyvről

Szerző

Pius Akhimien

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2021

oldal

224

EAN

9786203923179

ISBN

6203923176

Enbook ID

38382634

Kiadó

LAP LAMBERT Academic Publishing

Súly

352

Méretek

150 x 220 x 13

Teljes leírás

Most advertisements are characterized by an intriguing and fascinating use of language because ads depend on effective language use, among other resources to communicate products' features, benefits and other specific information needed by the audience and influence them. This book examines the language of Nigerian advertising from various pragmatics perspectives ranging from speech acts, indexicality, implicatures, presupposition to Nigerian socio-cultural elements that Nigerian advertisers employ in order to achieve their advertising goals. The book provides a clear pragmatic base for interpreting and understanding the language of advertising within the Nigerian sociocultural environment. Furthermore, the contextual speech act approach adopted in the work provides a good model for the teaching of the language of advertising in Nigerian schools.

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The Language of Advertising:

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