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Könyv Viral Marketing Nelson-Field

Viral Marketing

Szerző: Nelson-Field, Karen (Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia)
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Oxford University Press Australia
Elérhetőség: Beszállítói készleten
Küldés 14-21 napon belül
11 511 Ft
Viral Marketing: The Science of Sharing is not your typical 'how to get shared' book. It would be ni...

Információk a könyvről

Szerző
Nelson-Field, Karen (Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia)
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2013
oldal
128
EAN
9780195527988
ISBN
0195527984
Enbook ID
02536391
Kiadó
Oxford University Press Australia
Súly
198
Méretek
175 x 234 x 11

Teljes leírás

Viral Marketing: The Science of Sharing is not your typical 'how to get shared' book. It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee". Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices. Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying. This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility. Watch Karen Nelson-Field talk about her research on how emotions drive video sharing.

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