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Könyv Marketing Sharp

Marketing

Szerző: Sharp, Byron (Professor of Marketing Science, University of South Australia)
Nyelv: Angol
Kötés: Puha kötésű
Kiadó: Oxford University Press Australia
Elérhetőség: Beszállítói készleten
Küldés 9-15 napon belül
43 785 Ft
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real...

Információk a könyvről

Szerző
Sharp, Byron (Professor of Marketing Science, University of South Australia)
Nyelv
Angol
Kötés
Könyv - Puha kötésű
Kiadva
2017
oldal
832
EAN
9780195590296
ISBN
9780195590296
Enbook ID
18096851
Kiadó
Oxford University Press Australia
Súly
1826
Méretek
249 x 205 x 35

Teljes leírás

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

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