What Clients Love

Name: What Clients Love
Brand: Headline Publishing Group
SKU: 9780446556026
Price: 7142 HUF
Availability: InStock

Szerző: Harry Beckwith

Nyelv:

Kötés: Kemény kötésű

Kiadó: Headline Publishing Group

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

7 142 Ft

In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-t...

Információk a könyvről

Szerző

Harry Beckwith

Nyelv

Angol

Kötés

Könyv - Kemény kötésű

Kiadva

2010

oldal

304

EAN

9780446556026

ISBN

0446556025

Enbook ID

04079973

Kiadó

Headline Publishing Group

Súly

230

Méretek

124 x 190 x 17

Teljes leírás

In WHAT CLIENTS LOVE, Harry Beckwith discusses effective business tactics with the practical, down-to-earth style that has made him a best-selling author and trusted marketing expert. He explains the sheer simplicity of a marketing plan - how to find your company's position, how to define a brand and how to manage that brand so it has its full and overwhelming impact. With sections such as 'Thinking and Planning', 'Communicating' and 'Serving The Client', Beckwith shows how effective marketeers need to be brief, succinct and 'cut to the close'. WHAT CLIENTS LOVE also reveals the very nature of a service and why the phrase 'pushing the product' itself begins to suggest why this more aggressive approach fails, since you cannot 'push' a relationship, as people know from their failed attempts to do so in non-business situations.

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What Clients Love

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