Interactive Decision Aids

Name: Interactive Decision Aids
Brand: Deutscher Universitats-Verlag
SKU: 9783824480203
Price: 20440 HUF
Availability: InStock

Effects on Consumers, Retailers, and Manufacturers

Szerző: Nina Mazar

Nyelv:

Kötés: Puha kötésű

Kiadó: Deutscher Universitats-Verlag

Elérhetőség: Beszállítói készleten alacsony példányszámban

Küldés 11-15 napon belül

20 440 Ft

It is accepted that interactive decision aids, also referred to as agents, are the central component...

Információk a könyvről

Szerző

Nina Mazar

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2003

oldal

156

EAN

9783824480203

ISBN

9783824480203

Enbook ID

06622461

Kiadó

Deutscher Universitats-Verlag

Súly

200

Méretek

148 x 210 x 9

Teljes leírás

It is accepted that interactive decision aids, also referred to as agents, are the central component of e-commerce. However, little is known about their advantages and pitfalls for consumers, retailers, and manufacturers in the context of different types of product or attribute categories. How can we then apply these tools effectively? §Nina Mazar examines the effects of an interactive tool that can tailor information extremely fast: the interactive comparison matrix (CM). It provides product related information in a 'product by attribute' matrix and allows products to be sorted by any attribute. The author shows that the interactive CM has the potential to represent a useful and practicable solution matching the needs of both consumers and online retailers. On the one hand, it increases consumers' welfare, and hence might be a solution to escape the threat of increased price fixation of consumers shopping online. On the other hand, it offers retailers the possibility to systematically influence consumers' preference construction and choice. In addition, since retailers' incentives affect the derived demand for manufacturers' brands, these two results show that manufacturers can face a very different situation in an artificial marketplace.

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Leggyakrabban keresett

Categories

Authors

Publishers

Termékek

Termékek

Interactive Decision Aids

Effects on Consumers, Retailers, and Manufacturers

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták