Market Segmentation - How to do it and How to Profit from it, revised 4e

Name: Market Segmentation - How to do it and How to Profit from it, revised 4e
Brand: John Wiley & Sons Inc
SKU: 9781118432679
Price: 17331 HUF
Availability: InStock

Szerző: Malcolm McDonald

Nyelv:

Kötés: Puha kötésű

Kiadó: John Wiley & Sons Inc

Elérhetőség: Beszállítói készleten

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"Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition is th...

Információk a könyvről

Szerző

Malcolm McDonald

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2012

oldal

512

EAN

9781118432679

ISBN

1118432673

Enbook ID

02470664

Kiadó

John Wiley & Sons Inc

Súly

970

Méretek

187 x 243 x 31

Teljes leírás

"Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition is the only book that spells out a totally dispassionate, systematic process for arriving at genuine, needs-based segments that can enable organizations to escape from the dreay, miserable, downward pricing spiral which results from getting market segmentation wrong. Nothing in business works unless markets are correctly defined, mapped, quantified and segmented. Why else have hundreds of billions of dollars been wasted on excellent initiatives such as TQM, BPR, Balanced Scorecards, Six Sigma, Knolwedge Management, Innovation, Relationship Marketing and, latterly, CRM? The answer, of course, is because of a structured approach to market segmentation. "Market Segmentation: How to do it and How to Profit from it", revised and updated 4th Edition provides a structured, no-nonsense approach to getting market segmentation right. It is an essential text for professionals and students based on a wealth of practical experience and packed with examples and easily used checklists.

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Market Segmentation - How to do it and How to Profit from it, revised 4e

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Teljes leírás

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