Scientific Advertising

Name: Scientific Advertising
Brand: Wilder Publications
SKU: 9781604599657
Price: 4531 HUF
Availability: InStock

Complete and Unabridged

Szerző: Claude C. Hopkins

Nyelv:

Kötés: Puha kötésű

Kiadó: Wilder Publications

Elérhetőség: Beszállítói készleten

Küldés 14-21 napon belül

4 531 Ft

The time has come when advertising has in some hands reached the status of a science. It is based on...

Információk a könyvről

Szerző

Claude C. Hopkins

Nyelv

Angol

Kötés

Könyv - Puha kötésű

Kiadva

2010

oldal

EAN

9781604599657

ISBN

9781604599657

Enbook ID

08774899

Kiadó

Wilder Publications

Súly

113

Méretek

152 x 229 x 4

Teljes leírás

The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.

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Scientific Advertising

Complete and Unabridged

Információk a könyvről

Teljes leírás

Érdekelheti

Azok a vásárlók, akik ezt a könyvet megvásárolták, a következőket is megvásárolták